Nowadays, designers not just consider their creative and innovative when doing color match, since some other important elements they should also think about. Economic situation, different culture, social values, technology and political climate are five essential elements which influence fashion industry today.
In 2010, personal satisfaction and quality of life gain new importance in an unstable world. Global financial tsunami and turbulent political situation affect different income people in 2008 and 2009. Although economic situation may become better compare to 2009, people still live in the shadow in 2010. Hence, consumers are more looking for the freedom, harmony and well-being than before. The muted, harmony and natural colors may become major popular color in 2010 which can satisfy consumer’s needs.
Besides the external influence, Donatella Versace is planning to change original style a bit which to attract young customers. The new Versace style is still glamorous and sensual but not as sexy. Donatella Versace expected this change can strengthen her business which to cope with different challenges easily.
After studying the collections of Versace and considering different other elements. I forecast the 2010 Versace spring color trend will just like following;
Firstly, rose red, light blue, light purple, yellow, black and white colors will be the hot color of Versace 2010 spring collection. Those muted colors represent the soft, elegant and gorgeous style that match Versace’s image. The designers will still use the achromatic scheme and analogical color scheme. But, their new design will adjust the proportion of the color to create sleek style and to stand out the self-assured of working ladies. The mute color match with black or white color to create the harmony and natural spring feeling to every customer.
As to draw an attention from the core customer, the new collection may contain some special element. Last time Versace dresses crossover with the art bring the high opinion from society. This time, more art element will be added in their new design. Crystal and jade can embroider in the new collection to produce new flash style which can attract young customer. Good proportion of jade add in clothes bring fashionable, luxury and sensual image to the customer.
To attract young customer, simple cutting is more important. Short dress with less decoration will more suitable for working women for daytime wear.
To conclude, Versace new style will no exaggeration anymore, but is still glamorous and sensual.
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